Seals Win Weekend Warfare

Led by a movie that set out as a training film for Navy SEALs (and which featured actual SEALs in the principal roles) and may wind up as the most effective recruitment film of all time, the U.S. box office continued its rally from last year’s first-quarter setback. With Relativity Media’s Act of Valor beating original forecasts with a $24.48-million debut, the domestic box office collected $133.74 million, up 23.25 percent above the same weekend a year ago, which finished with $108.51 million. In second place was Lionsgate’s Tyler Perry’s Good Deeds. While not among Perry’s best deeds at the box office, the movie nevertheless managed to rake in $15.58 million in just 2,132 theaters. In third place was Warner Bros.’ Journey 2: The Mysterious Island, which fell just 33 percent in its third place to wind up with $13.39 million. It managed to leapfrog over the three films that beat it last weekend: Safe House, with $10.93 million; The Vow, with $9.92 million; and Ghost Rider: Spirit of Vengeance, with $9.01 million.

The top ten films over the weekend, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date):1. Act of Valor, Relativity Media, $24,476,632, (New); 2. Tyler Perry’s Good Deeds, Lionsgate, $15,583,924, (New); 3. Journey 2: The Mysterious Island, Warner Bros., $13,389,102, 3 Wks. ($76,645,453); 4. Safe House, Universal, $10,926,145, 3 Wks. ($97,622,705); 5. The Vow, Sony, $9,916,74, 3 Wks. ($102,924,117); 6. Ghost Rider: Spirit of Vengeance, Sony, $9,006,135, 2 Wks. ($38,038,217); 7. This Means War, 20th Century Fox, $8,425,010, 2 Wks. ($33,495,646); 8. Wanderlust, Universal, $6,526,650, (New); 9. Gone, Summit, $4,770,360, (New); 10. The Secret World of Arrietty, Disney, $4,351,115, 2 Wks.

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Overheard @ Box Office: “You can’t go wrong with Dr. Seuss”

Cover of

Cover of The Lorax (Classic Seuss)

Cover of The Lorax (Classic Seuss)

Overheard on Friday:

 

Woman#1: (Defeated sounding) I have to take my son to see The Lorax.

Cheerful Female Friend: Ohhh, you can’t go wrong with Dr. Seuss!”

 

 

Cheerful Female Friend has clearly not registered the atrocities Hollywood has often made from the good doctor’s work. And when one thinks of the colorful wit and profound whimsy of Dr. Seuss surely mainstream heartthrobs like Zac Efron and Taylor Swift pop immediately to mind! What a, uhhhh, perfect vocal match.

But Cheerful Female Friend speaks for all of America. So testifies the box office!

Bakers Dozen (Estimates)

01 The Lorax  $70.7 new

02 Project X  $20.7 new

03 Act Of Valor $13.7 (cum. $45.2)

04 Safe House  $7.2 (cum. $108.2)

05 Tyler Perry‘S Good Deeds $7 (cum. $25.7)

06 Journey 2 The Mysterious Island $6.9 (cum. $85.6)

07 The Vow  $6.1 ($111.7)

08 This Means War  $5.6  (cum. $41.6)

09 Ghost Rider: Spirit Of Vengeance $4.7 (cum. $44.8)

10 The Artist $3.9 (cum. $37)

11 Wanderlust  $3.8 (cum. $12.4)

12 Gone $3 (cum. $8.9)

13 Chronicle  $1.9 (60.8)

Talking Points

Reese, Amanda, and Jen have seen better box office days

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