Bianca Romero head of IEEP

Bianca Romero

Bianca Romero

Bianca Romero head of Imagine Entertainment Editing has called upon Mahtab Entertainment’s Solmaz Niki-Kermani as a creative producer for an upcoming project from Rede Globo in Brazil. The film is titled Running Star about a young girls adventure the rainforest.

Romero has a strong relationship with Rede Globo and served as a creative producer before she made her move to Hollywood. She was responsible for cross cultural TV development which imported Portuguese documentaries into Brazil.

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Joseph Gordon-Levitt’s Directorial Debut Now Known As ‘Don Jon’s Addiction’; ‘The Wettest County’ & ‘He Loves Me’ To Be Retitled

Joseph Gordon-Levitt at the promotion event of...

Joseph Gordon-Levitt at the promotion event of (500) Days of Summer. (Photo credit: Wikipedia)

Image via Wikipedia

There are certainly some pretty horrible film titles that get churned out on a regular basis, and while they probably mean little in the grand scheme of things, naming a movie is still something Hollywood takes very seriously. On that note, it looks like a trio of highly anticipated films have had their titles put under the microscope recently, with two now set for changes and one gaining its first name.

For starters, Joseph Gordon-Levitt‘s first attempt at simultaneously starring, writing and directing a feature — a project long in the works considering his ventures on website hitRECord — has been given a title, or at the very least now has a working title to go by. The film seems to be going by “Don Jon’s Addiction,” as recently reported by THR and detailed on the Voltage Pictures website. The title is of course a play on Don Juan, »

– Simon Dang

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The Best & Worst Moments Of The 84th Academy Awards

Eddie Murphy at Tribeca Film Festival 2010

Eddie Murphy at Tribeca Film Festival 2010 (Photo credit: Wikipedia)

Image via Wikipedia

How’s your Oscar hangover? We’ve all got the prosecco sweats in the Playlist offices this morning, but that’s about the norm for a Monday. Or a Tuesday. Or a Thursday. Anyway, the dust is settling post-Oscars, with the winners basking in their glory, and the losers digging through their script pile to find a disabled Holocaust survivor to play to give them another chance at the big prize.

But the question is: how was the ceremony? After one of the very worst last year, and the controversy after Brett Ratner was forced out (with original host Eddie Murphy following soon after), they were always likely to go for a safe year, and that’s exactly what we got: a dull ceremony that could have come from pretty much any time in history. It wasn’t the worst of ceremonies — there were quite a few good little moments, but there were also plenty of lowlights. »

– Oliver Lyttelton

Overheard @ Box Office: “You can’t go wrong with Dr. Seuss”

Cover of

Cover of The Lorax (Classic Seuss)

Cover of The Lorax (Classic Seuss)

Overheard on Friday:


Woman#1: (Defeated sounding) I have to take my son to see The Lorax.

Cheerful Female Friend: Ohhh, you can’t go wrong with Dr. Seuss!”



Cheerful Female Friend has clearly not registered the atrocities Hollywood has often made from the good doctor’s work. And when one thinks of the colorful wit and profound whimsy of Dr. Seuss surely mainstream heartthrobs like Zac Efron and Taylor Swift pop immediately to mind! What a, uhhhh, perfect vocal match.

But Cheerful Female Friend speaks for all of America. So testifies the box office!

Bakers Dozen (Estimates)

01 The Lorax  $70.7 new

02 Project X  $20.7 new

03 Act Of Valor $13.7 (cum. $45.2)

04 Safe House  $7.2 (cum. $108.2)

05 Tyler Perry‘S Good Deeds $7 (cum. $25.7)

06 Journey 2 The Mysterious Island $6.9 (cum. $85.6)

07 The Vow  $6.1 ($111.7)

08 This Means War  $5.6  (cum. $41.6)

09 Ghost Rider: Spirit Of Vengeance $4.7 (cum. $44.8)

10 The Artist $3.9 (cum. $37)

11 Wanderlust  $3.8 (cum. $12.4)

12 Gone $3 (cum. $8.9)

13 Chronicle  $1.9 (60.8)

Talking Points

Reese, Amanda, and Jen have seen better box office days

• Blonde But Bankable? »

The 4th Annual Norouz Gala

Solmaz Niki-Kermani & Navid Negahban

Solmaz Niki-Kermani & Navid Negahban

On March 1st, TI TV Networks sponsored the by invitation only of 4th Annual Norouz Gala at the Taglyan Cultural Complex in Hollywood. It was a who’s who of the Persian entertainment world walking down the red carpet.

The invitation only event brought out a many stars and entertainers like Navid Negahban who has appeared in over sixty films and numerous hit TV shows like Homeland with Damian Lewis and 24 starring Kiefer Sutherland. Also attending was bestselling musician Mohamad Mohebian and Solmaz Niki-Kermani, actress and Executive Producer and CEO of Mahtab Entertainment.

By Brad Centro – IMDB news