Seals Win Weekend Warfare

Led by a movie that set out as a training film for Navy SEALs (and which featured actual SEALs in the principal roles) and may wind up as the most effective recruitment film of all time, the U.S. box office continued its rally from last year’s first-quarter setback. With Relativity Media’s Act of Valor beating original forecasts with a $24.48-million debut, the domestic box office collected $133.74 million, up 23.25 percent above the same weekend a year ago, which finished with $108.51 million. In second place was Lionsgate’s Tyler Perry’s Good Deeds. While not among Perry’s best deeds at the box office, the movie nevertheless managed to rake in $15.58 million in just 2,132 theaters. In third place was Warner Bros.’ Journey 2: The Mysterious Island, which fell just 33 percent in its third place to wind up with $13.39 million. It managed to leapfrog over the three films that beat it last weekend: Safe House, with $10.93 million; The Vow, with $9.92 million; and Ghost Rider: Spirit of Vengeance, with $9.01 million.

The top ten films over the weekend, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date):1. Act of Valor, Relativity Media, $24,476,632, (New); 2. Tyler Perry’s Good Deeds, Lionsgate, $15,583,924, (New); 3. Journey 2: The Mysterious Island, Warner Bros., $13,389,102, 3 Wks. ($76,645,453); 4. Safe House, Universal, $10,926,145, 3 Wks. ($97,622,705); 5. The Vow, Sony, $9,916,74, 3 Wks. ($102,924,117); 6. Ghost Rider: Spirit of Vengeance, Sony, $9,006,135, 2 Wks. ($38,038,217); 7. This Means War, 20th Century Fox, $8,425,010, 2 Wks. ($33,495,646); 8. Wanderlust, Universal, $6,526,650, (New); 9. Gone, Summit, $4,770,360, (New); 10. The Secret World of Arrietty, Disney, $4,351,115, 2 Wks.

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Weekend Report (cont.): ‘Wanderlust,’ ‘Gone’ Bomb Hard

Ricki Lake at the premiere of Walk Hard: The D...

Ricki Lake at the premiere of Walk Hard: The Dewey Cox Story (Photo credit: Wikipedia)

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“Weekend Report: ‘Act of Valor‘ Gets Seal of Approval”Putting this as nicely as possible, Wanderlust did not have a very good opening. The Judd Apatow production earned just $6.5 million, which is one of his worst debuts ever (at least it was better than Walk Hard: The Dewey Cox Story, but not by much). It was also one of Jennifer Aniston‘s lowest openings, somehow finishing behind recent bombs The Switch ($8.4 million) and Love Happens ($8.1 million). It doesn’t look great on Paul Rudd‘s track record either, though he has a much smaller sample size of leading roles. For whatever reason, it never seemed like Universal really got behind the movie. With no trailer or poster out a month ahead of a planned October release, Universal bumped the movie back to its February release date. From there, the marketing campaign never really came together, perhaps because attention was already being turned towards more potentially lucrative upcoming comedies like American Reunion and Apatow production The Five-Year Engagement. Wanderlust‘s audience was 57 percent female and 61 percent 30 years of age and older, and they gave the movie a poor “B-” CinemaScore. Gone debuted in ninth place with $4.8 million, which is the lowest opening yet this year for a nationwide release. It also remarkably opened lower than legendary dud Jennifer’s Body ($6.9 million) to become star Amanda Seyfried‘s worst nationwide debut ever. Part of the disappointing start has to be blamed on the nearly non-existent marketing effort*ad buys were surely scaled back in the wake of the Lionsgate-Summit merger. Not that a bigger spend would necessarily have helped, as the movie looked about as generic as possible and would likely have been straight-to-dvd without Seyfried’s participation. Gone‘s audience was 64 percent female and 61 percent 18 years of age and older, and they awarded the movie a terrible “C+” CinemaScore. The Secret World of Arrietty dipped a light 33 percent to $4.35 million in its second weekend. With a total of $14.5 million, it’s just a few days away from passing Ponyo ($15.1 million) to become the highest-grossing Studio Ghibli title ever in the U.S.Last Weekend* ‘Safe House‘ Secures Presidents Day LeadThis Weekend in Past Years:* 2011 – ‘Gnomeo’ Denied, ‘Hall Pass‘ Ekes Out Modest Victory* 2010 – ‘Shutter Island‘ Hangs On, ‘Cop Out,’ ‘Crazies’ Debut Decently* 2009 – ‘Madea’ Goes to Town* 2008 – ‘Vantage Point‘ Angles for Weekend Lead* 2007 – ‘Ghost Rider‘ Stays in the Saddle* 2006 – ‘Madea’ Drags Moviegoers to ‘Family Reunion‘* 2005 – ‘Diary of a Mad Black Woman‘ Comes Out Swinging at Number OneRelated Charts* Weekend Box Office Results* All-Time Domestic

– Ray Subers <mail@boxofficemojo.com>

Vivienne Jolie-Pitt Wears Red Lipstick Just Like Mom Angelina Jolie

Angelina Jolie and Brad Pitt at the Cannes fil...

Angelina Jolie and Brad Pitt at the Cannes film festival (Photo credit: Wikipedia)

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The 3-year-old is a obviously a fashionista in the making! Angelina Jolie took her daughters Vivienne and Shiloh Jolie-Pitt out for a girls’ trip to the movies to see The Secret World of Arrietty on March 3. Always the tomboy, 5-year-old Shiloh sported a T-shirt. Little Vivienne went for a much girlier look — she wore red lipstick! Wearing a black and white dress, gold lame pants and her bold lipstick, Viv is proving that she’s just as glamourous as Angelina, 36. What do you think of Vivienne’s look, HollyMoms? Would you let your 3-year-old wear lipstick?

Would you let your 3-year-old wear lipstick?
Yes! No!

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